Tweet-Streaming Dress Helps Activists’ Voices Get Heard [Video]
Techy dress grabs Swedish politician’s attention by giving youth a mouthpiece.
To give the Swedish youth a louder voice in their country’s political decisions, progressive organization Crossing Boarders and creative agency Deportivo have created an LED-powered dress that streams tweets from young activists. The dress launched during Sweden’s Almedalen Week that sees thousands of politicians, public relations workers and celebrities come together for a summit to express their views on current affairs.
The team behind the idea felt that something was deeply missing from the event: the voice of the youth. The dress was worn by a group of ‘ambassadors’ who streamed comments on issues like gender equality and affordable housing for young people. Young Swedes were also encouraged to tweet using the hashtag #Twitterklänning (‘Twitter dress’).