Innovative idea in Singapore helps the government tackle drivers who are operating cars with blood alcohol that is over the legal limit.

Zouk is one of the hottest clubs in South East Asia, and in an attempt to help the government in Singapore reduce cases of drunk driving, has developed a urinal that can tell how much you've had to drink.

The urinal was created in partnership with the marketing agency DDB Group.

The process starts when you hand over your keys to the club's valet, who instead of the usual parking coupon, hands you an RFID (Radio Frequency Identification Device) tag instead.

All of the urinals are able to detect this tag when you go to use them – they are also able to detect how much you've had to drink using urine analysis.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in