Ozgur Alaz: Is It Time For Utility Marketing?
The marketing expert talks about how companies need to make their customers' lives easier in order to gain their respect and attention.
Digital media has always been the rising star of marketing. We are accustomed to hearing promising statistics and results in our marketing strategy meetings. While some see this marketing agenda as a “gold rush” area, some others see it as a “magic wand.” Considering that Facebook's users number over a billion and time spent on digital devices has reached unbelievable amounts, we have no choice but to take our businesses into the digital realm. But is the pervasive knowledge about our digital activity the key to a marketing miracle or a guarantee of success? First of all, let’s take a look at the other numbers around digital, which we don't often see. Here are a couple of statistics for you.