Being on the phone while in the car could land you in the trauma ward, so VW is using the image of predictive text to send the message home.

In an attempt to put a stop to what can be described as the “distracted driving” epidemic, Volkswagon have create a new poster advertisement that aims to highlight the dangers of using your phone while driving.

Known simply as “I'm in traffic”, the advertisement was the result of collaboration between VW and  Ogilvy & Mather Cape Town, South Africa.

People who use their phone to text while driving are 23 times more likely to be involved in a crash, compared with those who choose to wait until they reach their destination to send that all important message.

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