In Brief

To promote their exhibitions this summer, MARC USA created a campaign that take common images and make them slightly menacing.

There are tell-tale signs of summer: flip flops, burgers and hot dogs, a speedo made of firecrackers…ok, maybe not the latter, but the dangerous swimwear is one of several startling images that ad agency MARC USA has conjured up to promote the summer exhibitions at Pittsburgh’s Warhol Museum. While advertisers always want to play on the almost-universal love of summer, this creative campaign takes iconography of the season and gives them a dark, sometimes uncomfortable twist.

Promoting three exhibitions that feature provocative artists –  musician and visual artist Genesis Breyer P-Orridge, photographer Caldwell Linker and sculptor/tattoo artist Nick Bubash – the campaign serves as both a welcoming and a warning. Says MARC USA creative director Josh Blasingame:

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