Warhol Museum Ads Put A Provocative Twist On The Iconic Images Of Summer [Pics]

Warhol Museum Ads Put A Provocative Twist On The Iconic Images Of Summer [Pics]
Advertising

To promote their exhibitions this summer, MARC USA created a campaign that take common images and make them slightly menacing.

Daniela Walker
  • 17 july 2013

There are tell-tale signs of summer: flip flops, burgers and hot dogs, a speedo made of firecrackers…ok, maybe not the latter, but the dangerous swimwear is one of several startling images that ad agency MARC USA has conjured up to promote the summer exhibitions at Pittsburgh’s Warhol Museum. While advertisers always want to play on the almost-universal love of summer, this creative campaign takes iconography of the season and gives them a dark, sometimes uncomfortable twist.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.