Celebrity singer croon about the latest offering from this fast food chain with songs created using social media.

In the wake of their successful social media campaign for the Pretzel Bacon Cheeseburger, Wendy's have decided to continue on the same path. They will be tapping the minds of their customers to create love song videos for the newest burger offering.

Using Twitter as a source of inspiration, the company will use fans' Tweets as the subject matter for lyrics to be used in their Pretzel Bacon Cheeseburger music videos. People are encouraged to participate by using the hashtag #PretzelLoveSongs on Twitter, as well as Facebook.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in