In Brief

First vegan, gluten- and soy-free, non GMO meat alternative hits shelves in the US.

There are plenty of meat replacements on the shelves, but interest in them from a meat-eating audience has never really taken off. That hasn’t stopped one company from trying to stir things up by releasing the first vegan, gluten- and soy-free, non GMO meat alternative.

Neat was never intended to be a business, it was simply created to solve a problem. That problem was actually the combination of a number of factors, including high cholesterol, a heart attack within the family, a vegetarian wife, and kids who were not comfortable with the idea of eating animals.

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