Industrial design student Rob Bye thought up a new type of concept McDonald’s box which attaches a paper cup holder to the outside.

Industrial design student Rob Bye studies at Brunel University in London but is currently on exchange to TU Delft in the Netherlands, where he came up with this McDonald’s packaging redesign as part of his Masters Course. The Big Mac meal packaging eliminates the need for a brown take-out bag by attaching a paper cup holder to the burger box, which can also be used to contain fries.

Bye observed that most staff place the fries on top of the burger box when packing an order, so decided to combine them into a single unit. This is a great idea, as lots of customers tip their fries into their box when eating their meal anyway.

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