A recent post on Shopper Culture reports on eBay’s storefront takeovers, which combines online, offline and mobile shopping experiences. As the physical and digital worlds continue to merge a seamless shopper experience is needed. But an understanding of the role of each medium is also needed according to Integer’s Ben Kennedy (Group Director of Mobile Marketing) in a recent Mobile Commerce Daily article.

“People will enter a store to be inspired, to feel better, see products that they have never seen before, presented in a beautiful way – it’s not going to be for convenience [because] same day delivery and online platforms provide this value,” he said.

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