Blended Shopping Experiences Help Online Retailers Move Offline and Go Mobile

Blended Shopping Experiences Help Online Retailers Move Offline and Go Mobile
Delivery & Logistics
research
  • 23 august 2013

A recent post on Shopper Culture reports on eBay’s storefront takeovers, which combines online, offline and mobile shopping experiences. As the physical and digital worlds continue to merge a seamless shopper experience is needed. But an understanding of the role of each medium is also needed according to Integer’s Ben Kennedy (Group Director of Mobile Marketing) in a recent Mobile Commerce Daily article.

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