BBDO has created a storybook featuring a combination of braille and the alphabet.

Thailand Association of the Blind recently approached BBDO Proximity with a unique and difficult brief: How do you create equality for a blind and fully sighted person when it comes to reading?

The agency created ‘The Storybook for All Eyes' that involved developing a special font where children of any vision can read out loud together. The font combines braille with the English alphabet. In addition, illustrations in the book were embossed with a hidden image for the visually impaired to discover.

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