Special Font Allows The Blind & Fully Sighted To Read Out Loud Together [Video]
BBDO has created a storybook featuring a combination of braille and the alphabet.
Thailand Association of the Blind recently approached BBDO Proximity with a unique and difficult brief: How do you create equality for a blind and fully sighted person when it comes to reading?
The agency created ‘The Storybook for All Eyes' that involved developing a special font where children of any vision can read out loud together. The font combines braille with the English alphabet. In addition, illustrations in the book were embossed with a hidden image for the visually impaired to discover.