BBDO has created a storybook featuring a combination of braille and the alphabet.

Thailand Association of the Blind recently approached BBDO Proximity with a unique and difficult brief: How do you create equality for a blind and fully sighted person when it comes to reading?

The agency created ‘The Storybook for All Eyes' that involved developing a special font where children of any vision can read out loud together. The font combines braille with the English alphabet. In addition, illustrations in the book were embossed with a hidden image for the visually impaired to discover.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)