The beverage giant utilizes 3D-printing technology to create souvenirs for its customers.

To help promote the launch of its new mini bottles in Israel, Coca-Cola is giving drinkers the opportunity to have a miniature figurine of themselves. The Mini-Me campaign involves a 3D printing lab set up inside Coca-Cola's Israel factory. Lucky fans are invited to the lab to have their body scanned and later given a 3D-printed mini versions of themselves.

In order to win the figurines, fans must first download a special app and create their own “mini-me.” The app lets users pick outfits, objects, and backgrounds from a wide selection of items.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in