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Coca-Cola Offers Fans Mini 3D-Printed Figurines Of Themselves [Video]

Coca-Cola Offers Fans Mini 3D-Printed Figurines Of Themselves [Video]
technology

The beverage giant utilizes 3D-printing technology to create souvenirs for its customers.

Yi Chen
  • 21 august 2013

To help promote the launch of its new mini bottles in Israel, Coca-Cola is giving drinkers the opportunity to have a miniature figurine of themselves. The Mini-Me campaign involves a 3D printing lab set up inside Coca-Cola’s Israel factory. Lucky fans are invited to the lab to have their body scanned and later given a 3D-printed mini versions of themselves.

In order to win the figurines, fans must first download a special app and create their own “mini-me.” The app lets users pick outfits, objects, and backgrounds from a wide selection of items.

The campaign is a good example of how companies are utilizing 3D-printing technology to create personalized items for fans and to boost brand awareness. At the start of this year, Nokia encouraged Lumia-users to 3D-print custom shells for the mobile phone.

Watch the promotional video below for the Coca-Cola Mini-Me campaign:

Coca-Cola

+#technology
+3D Printing
+advertising
+Automotive
+beverage
+coca-cola
+consumer goods
+Design
+digital
+drink
+Gadget
+Israel
+lab
+Marketing
+middle east
+mobile
+technology
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