In Brief

PSFK Labs look at how new services are allowing residents to get a helping hand from their neighbors.

Though city life has long been associated with increased solitude and loneliness, the requirements of urban living in the 21st century is giving new meaning to the concept of community, especially in how we ask for help from others. “What makes us human is that we use goods, services [and even ideas and perhaps emotional effects] to create relationships with others. Sharings and exchanges create ‘social indebtedness’ to ensure long-term relationships and demand reciprocities,” Genevieve Bell, Director of Interaction and Experience Research at Intel, told Forbes in July 2012. In February 2013, Tomio Geron wrote in Forbes that estimated revenue flow of the share economy into people’s wallets is expected to surpass $3.5 billion in 2013, with growth exceeding 25%.

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