In Brief

Consumers not only expect great brand experiences, they believe they’re entitled to them.

In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers not only expect great brand experiences, they believe they’re entitled to them. Experience are now directly tied to aspiration and intention, creativity and technology are merely the enablers. In his new book, What’s The Future of Business, Brian Solis, the principal of The Altimeter Group, takes marketers through matrix of designing and connecting for consumers.

The End Is Near. 70% of Fortune 1000 companies will be replaced in the next few years. 40% of the Fortune 500 companies in 2000 were no longer there in 2010. – Edward E. Lauder, Built For Change

MEMBER CONTENT
This content is available for Basic and Pro Members.
Already a member, log in