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Macala Wright: How Brands Design Customer Experiences Of The Future

Macala Wright: How Brands Design Customer Experiences Of The Future
technology

Consumers not only expect great brand experiences, they believe they’re entitled to them.

Macala Wright
  • 18 august 2013

In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers not only expect great brand experiences, they believe they’re entitled to them. Experience are now directly tied to aspiration and intention, creativity and technology are merely the enablers. In his new book, What’s The Future of Business, Brian Solis, the principal of The Altimeter Group, takes marketers through matrix of designing and connecting for consumers.

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