In Brief

Volkswagen’s 'SmileDrive' tracks factors like weather, location, distance and time to deliver a score and award stickers.

Volkswagen’s new app ‘SmileDrive,’ developed in collaboration with Google, has launched in beta. Designed to maximize fun on every trip, the app connects to a user’s car via Bluetooth and tracks data.

After a drive, it uses factors like location, distance, time and weather to calculate a “Smile Score” and award users with virtual stickers. The app has also re-imagined the classic “PunchDub” game, allowing people to collect “punches” each time they encounter another Volkswagen running using the app.

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