Shu Yong’s installation for the Venice Biennale is a wall of transparent bricks that reflects on the “Googlization” of modern-day culture.

Artist Shu Yong's site-specific installation for the Chinese Pavilion at the Venice Biennale is a wall of transparent bricks, each handpainted with Chinese and Google-translated English phrases. Aimed at public participation and involvement, the wall reflects on the “Googlization” of modern-day culture.

‘Guge Bricks' is a collection of popular circulated quotes, phrases and words,  “displaying the displaced and multiple readings of such language connotations as a phenomena of globalization.”

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in