The great classic is translated into another artistic medium.

Vladimir’ Kuchinov’s book ‘The Generative Gatsby: Jazzed Up Typography’ uses nine songs from the Roaring 20’s jazz era to influence the typographic layout of F. Scott Fitzgerald’s classic text.

Kuchinov used an algorithm to lay out the novel according to the beats and rhythm of the jazz songs that are featured throughout the story. The layouts were produced by generative design where authentic music scores were translated in the text composition of certain typefaces by notes parameters such as pitch, velocity, position and duration.

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