Ice Cream Truck Doubles As Fashion Pop-Up Shop [Pics]

Ice Cream Truck Doubles As Fashion Pop-Up Shop [Pics]

The Roving Flagship is traveling the UK offering up a limited edition House Of Holland collection.

Ross Brooks
  • 8 august 2013

House of Holland has fused the idea of a mobile retail truck, and a pop-up store, to create a “roving flagship” that will travel up and down the UK during August and September.

The mobile flagship store is housed inside a traditional ice cream van, and will be selling an exclusive capsule collection of accessories, jewellery, headwear and eyewear in the brand’s signature polka dots, candy stripes and acid brights.


“Mr Quiffy’s” as it is otherwise know will be traveling to various locations across the country that include London’s Covent Garden, Carnaby Street, Seven Dials and Spitalfields areas, as well as Manchester, before returning to the capital for London Fashion Week in September. Other cities could also be on the route, but nothing has been set in stone to date.

Check out the colorful collection below:

House of Holland

+fashion / apparel
+limited edition

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