Liberty London is opening its doors to a camera crew for a new show called 'Making Liberty', which will air this fall.

As the line between media and marketing continues to blur, London department store Liberty will be featured in a new three-part TV documentary called Making Liberty. The 138-year-old institution has opened its doors to a camera crew to film what goes on behind the scenes.

The show is set to air on Channel 4 in the UK this fall before being distributed internationally. It was inspired by the BBC series Inside Claridge's, which revealed the inner workings of the famous London hotel.

The documentary will follow the retail team as they prepare for the Christmas season, focusing on managing director Ed Burstell and head of marketing and communications Kate Brindley, along with other members of the Liberty family and the designers. Burstell told WWD:

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)