Frozen Food Aisles Filled With The Aroma Of Baked Potatoes

Frozen Food Aisles Filled With The Aroma Of Baked Potatoes
Advertising

Scent advertising tempts shoppers to buy french fries and other baked potato goods.

Ross Brooks
  • 28 august 2013

While it’s not the first time food-scented advertising has been used, McCain are launching a new marketing campaign that will waft the aroma of baked potatoes down supermarket aisles across the UK.

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