The fast food chain is piloting the Happy Table, which lets children hold their phones over the table to play a mobile game.

McDonald's has launched the Happy Table, an NFC-enabled table that aims to drive mobile engagement inside the restaurant. Kids can hold their phones over the table to play a game on the surface, keeping them occupied and entertained during their visit.

You can pair a mobile phone with the table by simply tapping it. One of the games on offer requires you to move the phone along the surface to make a car and road appear on the screen.

The NFC technology makes the next section of road appear and players need to follow it to stay on and win the game. If people score a good time, they could be in with a chance of winning an apple pie.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in