Outdoor advertising takes shape under the watchful eyes of passersby.

The marketing team at Nike China recently came up with an inventive advertising campaign that would demonstrate the unique nature of the Nike Free Flyknit technology, and coincide with the official launch of the product earlier this month.

Working together with Wieden+Kennedy and the creative agency’s W+K Shanghai branch, the trio put together a public spectacle that would attract the eyeballs of passersby along Nanjingdonglu (Nanjing East Road) in Shanghai – one of the most heavily trafficked streets in the city.

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