Despite extensive closures, one bank goes the extra mile for its customers.

Spain’s fourth-largest bank has started to get creative about how it reaches its customers following a €19.2 billion ($25.5 billion) bailout last year that required it to lay off workers and shut many of its branches.

Bankia is now dispatching buses equipped with tellers to provide services to customers with no local means of withdrawing or depositing money. The bus aims to offer banking services a few times each month, but for some of the smaller towns this may only happen once a month.

The bank had originally planned to close 1,100 offices and lay off 4,500 workers over three years, but the plans have recently been accelerated to try and reach the same goals in under a year.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)