Despite extensive closures, one bank goes the extra mile for its customers.

Spain’s fourth-largest bank has started to get creative about how it reaches its customers following a €19.2 billion ($25.5 billion) bailout last year that required it to lay off workers and shut many of its branches.

Bankia is now dispatching buses equipped with tellers to provide services to customers with no local means of withdrawing or depositing money. The bus aims to offer banking services a few times each month, but for some of the smaller towns this may only happen once a month.

The bank had originally planned to close 1,100 offices and lay off 4,500 workers over three years, but the plans have recently been accelerated to try and reach the same goals in under a year.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in