Updated Household Items Use Design Flaws In Their Favor [Pics]

Updated Household Items Use Design Flaws In Their Favor [Pics]
Design & Architecture

A design process that embraces mistakes as inspiration turns out to be a lot more successful.

Ross Brooks
  • 7 august 2013

Based on the concept that designs often fail, one Chinese designer named Ivan Zhang, has decided to embrace that failure in creating a design that doesn’t need to be corrected to be functional.

Zhang is the founder of a’postrophe design and has created a whole new philosophy relating to how a design reaches it’s final form.

Typically, the first form of a product will be known as ‘original A’, and after modification becomes known as ‘original B’ – this is based on reacting to any product faults and redesigning them. If this turns out to be the finished product, it then becomes ‘original C’.

Instead of following this linear progression, Zhang uses a theory that embraces the faults – resulting in A’ –– C.


This means that what may appear as faults initially, can actually be integrated as design features. Such as the bent shape of the shelves in the bookcase, reducing the need for a bookend to keep them upright. Or the warped shape of the whisk being an additional function instead of a defect.

Using this philosophy in place of a traditional progression, there is less ecological impact and less need for constant reiterations – even if it may not seem like the simplest thing to wrap your head around at first.

a’postrophe design

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