New designs bridge the gap between East and West cultures.

Artist Li Lihong’s work turns well-known corporate logos from companies such as Coca Cola, MTV and McDonalds into traditional Chinese ceramics showing that the clashing forces of such different cultures can actually be perfectly complementary.

The three dimensional sculptures are created using traditional ceramic techniques and Chinese iconography.

Click through the gallery to find your favourite logo transformed:

#gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-3 img { border: 2px solid #cfcfcf; } #gallery-3 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

Li Lihong

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in