Eco-friendly supermarket chain introduced LPs to five of their California stores.

Whole Foods, the organic supermarket chain carries everything from local produce, prepared foods, to natural health and beauty products – but the company is now extending its offerings to vinyl records. In five southern California locations,  in and around LA, including West Hollywood, Santa Barbara and Venice, record shops have been opened inside the grocery store. So while picking up some kale, you can also stock up on a “wide selection” of music from Frank Sinatra to Bob Marley to Daft Punk. Alongside LPs, the stores will also be marketing LSTN Headphones, a company with a business model similar to TOMS shoes – for every set of headphones sold, LSTN helps restore hearing to a person in need through the Starkey Hearing Foundation.

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