Amazon's new Singles format gives author's more power over their titles.
This article titled “The big short – why Amazon's Kindle Singles are the future” was written by Julian Gough, for The Guardian on Thursday 5th September 2013 11.00 UTC
New formats in literature are rare, and disruptive. They usually accompany a change in technology. Amazon was the first big player to realise that digitisation would allow for a new literary format. In January 2011, it quietly launched a substore on its US website to sell something it called a Kindle Single: Compelling Ideas Expressed At Their Natural Length, as a press release headline blandly put it.