Virgin Mobile's latest campaign uses neuroscience and motion detection to create a unique experience.

Virgin Mobile wants to shake up the way things are done when it comes to choosing a cell phone carrier. They aim to do this with an assault on the subconscious called “Blinkwashing,” a unique interactive YouTube experience that reacts to the blink of the eye.

The video is the final installment of the company's “Retrain Your Brain” campaign. Mother New York, along with production from rehabstudio and Greencard Pictures, are using the wonders of neuroscience and marketing to promote Virgin Mobile’s industry-leading no-contract, unlimited data plans.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in