Virgin Mobile's latest campaign uses neuroscience and motion detection to create a unique experience.

Virgin Mobile wants to shake up the way things are done when it comes to choosing a cell phone carrier. They aim to do this with an assault on the subconscious called “Blinkwashing,” a unique interactive YouTube experience that reacts to the blink of the eye.

The video is the final installment of the company's “Retrain Your Brain” campaign. Mother New York, along with production from rehabstudio and Greencard Pictures, are using the wonders of neuroscience and marketing to promote Virgin Mobile’s industry-leading no-contract, unlimited data plans.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in