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Macala Wright: Redefining Narrative Storytelling

Macala Wright: Redefining Narrative Storytelling
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What Van Life, a surf documentary, can teach brands about connecting with their customers on a personal level.

Macala Wright
  • 29 september 2013

In July 2011, Foster Huntington left his job as a creative director for some of the top retail brands in New York City, bought a VW Vanagon and hit the road.

For the last two years, he’s put 80 thousand miles on his camper traveling around North America surfing and camping. What emerged from was not only a photo documentary on Surf culture, but a narrative on how people live in their vehicles and exist as auto nomads in a series called Van Life.

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