Coca-Cola Integrates Live Tweets Into TV Ads [Video]
The beverage brand combines live tweets with pre-recorded spots in an effort to help people rediscover the happiness of eating meals together.
Smartphones, arduous work commutes, and Netflix shows have taken over our lives these days and can get in the way of bonding time with our nearest and dearest. In fact, a whopping 60% of Romanians do not eat meals together, instead opting to live a solitary culinary life in front of their TV sets.
Coca-Cola Romania enlisted MRM Worldwide to help Romanians rediscover the happiness of sharing a meal together. They ran a typical ad showing family and friends coming together with the help of Coca-Cola. However, unlike any other spot ever created, this one integrated live tweets on national television.