Coca-Cola Integrates Live Tweets Into TV Ads [Video]

Coca-Cola Integrates Live Tweets Into TV Ads [Video]
Advertising

The beverage brand combines live tweets with pre-recorded spots in an effort to help people rediscover the happiness of eating meals together.

Rachel Oliner, PSFK
  • 11 september 2013

Smartphones, arduous work commutes, and Netflix shows have taken over our lives these days and can get in the way of bonding time with our nearest and dearest. In fact, a whopping 60% of Romanians do not eat meals together, instead opting to live a solitary culinary life in front of their TV sets.

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