Innovators are exploring how light can be used to quickly transfer information in stores and other environments.

Imagine the bulbs or fixtures around you acting a potential data source, transferring information you need just through light. What new information could they provide and what experiences could they offer to people? Speaking about its potential during his TED talk, Professor Harald Haas, Chair of Mobile Communications at the University of Edinburgh, explains, “Look around. Everywhere. Look at your smart phone. It has a flashlight, an LED flashlight. These are potential sources for high-speed data transmission.”

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)