The world’s first digital art auction is to take place in NYC.

The renowned Phillips Auction House together with Tumblr have launched a new mode of auctioning. Paddles On is the first ever digital art auction to take place live at the company’s art gallery and also online.

Both teams are seeking submissions from the Tumblr community such as the best in animated GIFs, videos, websites, software and net art. Recognizing digital technologies’ influence on contemporary art, the auction will place the winning and best works on view at Phillip’s gallery on Park Avenue in NYC.

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