The evolution of digital content creation has lead to new ways of experiencing virtual entertainment.
In the world of science fiction movies, every piece of technology knows our name, face, and what we like, and is able to communicate seamlessly with its user. While this may seem like a distant reality, the way we consume and interact with our technology is in fact rapidly evolving. In particular, entertainment is becoming so integrated into our daily lives that it can be accessed on-demand whenever and wherever we want it. Futurist Ray Kurzweil proposes that rather than living side by side with technology, we are evolving with it. To this end, we are currently seeing a dramatic shift in the way people consume and interact with digital entertainment.