How One Beauty Brand’s Digital Campaign Created A Better Anti-Aging Product
Estée Lauder polled women around the world about their pre-sleep rituals to create a better serum to meet their needs.
Targeting an opportunity in nighttime rituals and the processes our skin goes through during sleep, Estée Lauder recently developed the Advanced Night Repair, a serum that promotes skim recovery. The product, on a scientific level, promotes a purification process, removing cellular debris that can accelerate the aging process. The product introduces their ChronoluxCB™ Technology which helps to support and improve the skin’s recovery from damage done by UV light, smoke and pollution.