Geo-Tagged Map Explores Intimate Human Memories [Pics]
It Happened Here lets people map their recollections and life events online.
The project went live just a few days ago and has already gained many entries from people in different parts of the world. Some of the geo-tagged memories include entries like “This is where we met,” “This is where I lost you” and “This is where I got the courage to leave Maine and follow my dreams.” There are also romantic and poetic entries like “This is where I chased my lover’s ghost through the grey streets of Prague” and seemingly dark ones like “This is where I learned to fear.”
In a post on Co.Exist, Rieper revealed that he wanted to build a system ‘without any real pretext, giving people this opportunity to contribute their experiences and place them in space.’
The site for It Happened Here shows only one memory at a time. Each time a user refreshes the site, another geo-tagged memory surfaces. Rieper didn’t want the site to be too flashy, but instead function to give each memory the significance it deserves.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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