Ad agency RPA’s Listening Cloud is a data-driven light sculpture that visualizes conversation in real-time using colorful lights.

Ad agency RPA created The Listening Cloud, a data-driven light sculpture that visualizes social media buzz in real-time using colorful LED lights. Installed in the company's lobby, it glows different colors depending on where the mention came from (blue for Twitter, purple for Instagram, red for Facebook) and presents a playful way to visualize data.

The cloud continuously monitors the social media buzz around client brands. When there are tweets, hashtags, likes or comments about them, it storms with multi-colored lightning that corresponds to the different channels.

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