Projection lighting technologies can deliver a visual guide and assurance where and when people need it.

Whether we're aware of them or not, we use lighting cues to help us navigate our lives on a daily basis. An inviting neon sign helps indicate that businesses are open, while lights off me nobody is home. But what if these signals were to become more specific, assisting us through individual decisions and situations as they arise?

In a trend we are calling Guiding Light, PSFK Labs has noticed that lighting innovations leverage advances in projection technology by mapping directional cues and heads up warnings onto surfaces in real-time. Oftentimes cued to react to different circumstances or deployed on-demand, these technologies deliver a visual guidance where and when people need it. “The bigger idea of embedded or contextual lighting and projection for wayfinding and placemaking is something that is an area exploding with growth,” explains Brett Renfer, senior technologist at Rockwell Group during his conversation with the PSFK Labs' team.

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