Can Sleek Packaging Normalize Insect Snacks?

Can Sleek Packaging Normalize Insect Snacks?
Design & Architecture

Designers try to make the idea of eating a bug more appealing in anticipation of a growing global population.

Ross Brooks
  • 18 september 2013

With populations continuing to increase around the world, there may come a point when insects become an integral part of our everyday diet. The only problem is that the idea does not sit so well with many Westerners, even with great products already out there like protein bars made from crickets. But what about using design as a way to accept the idea of chowing down on some creepy crawlies?

Available on ThinkGeek, this gift pack consists of six different tins, each with its own unique insect, and each with its own unique flavor. Some of the highlights include Nori Seaweed Armor Tail Scorpions, Sour Cream & Onion Dung Beetles, and Wasabi House Crickets.

While the contents might be surprising, the packaging is exactly as you would expect to see in an ordinary supermarket. Simplistic white labelling with a gold trim provided top and bottom by the can itself. The tins are almost elegant in design, the kind of thing you would buy, even if you weren’t sure you wanted what was inside.


Getting the tins of insects into your hands, or even your house, is all it takes. Before long, you will run out of snacks and out of desperation reach for one of the intriguing little tins. But chances are you will be pleasantly surprised, and next time you go to the shops, insects might be on the list because of their flavor, not your curiosity.



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