In Brief

The denim company created The Makers Tools, a collection of historical objects linked to online networks.

For its fall campaign, denim company Levi’s focuses on the theme #MakeOurMark and as part of that campaign the company created The Makers Tools, a set of creative objects that combine elements of the past with the current digital culture.

For the project, the company worked with agency AKQA and creative technologist Stephen Hadinger, as well as with New York’s Fake Love and creative technologists Matthew Epler and Mark Kleback.

The Makers Tools include a 1939 Graflex Speed Graphic Camera that posts to Instagram, a 1953 Bolex B-8 Video Camera linked to Instagram, a 1953 Gibson ES-125 Guitar linked to Soundcloud, and a 1901 Underwood No. 5 Typewriter that posts to Twitter.

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