For Trace Your Road, participants dictated a Formula 1 driver's racing path by tracing it on a device.

Car brand Lexus Italy presented its new Lexus IS Hybrid in an experiential event called Trace Your Road, where participants became the players in a life-sized real-time car racing video game.

In Trace Your Road, ten participants got the chance to ride shotgun in a Lexus IS Hybrid with Formula 1 driver Jarno Trulli behind the wheel. The participants dictated the racing path in real-time by creating racetracks with their fingers on a touch tablet. The tablet was connected to an intricate system that tracked the car and projected the racetracks onto the floor.

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