In Brief

Leveraging advances in projection technology to provide directional cues and heads-up warnings to people when they need them.

What if lighting in our urban landscapes began reacting to us in a more dynamic way? Could it begin mapping the real-time safety information we need to help us get home safely?

In a trend we are calling Guiding Light, PSFK Labs explores how lighting innovations are leveraging advances in projection technology to map directional cues and heads-up warnings onto the built environment in real-time, enhancing wayfinding and safety. Oftentimes cued to react to different circumstances or deployed on-demand, these technologies deliver a visual guide and assurance where and when people need it. The Rockwell Group‘s Senior Technologist Brett Refner points to the wider potential, telling us, “If you think about it from this really far back level, how do you talk about the ebb and flow of city life, and how do you talk about where people are, and where people are going, and where people should go?”

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