America's Cotton Producers and Importers create a creative platform to discourage retailers from using cheap, fast fashion materials.

Remember that time when you put your shirt in the dryer it metamorphosed into a XXS and came out with tiny lint balls all over it? This is caused by the use of the synthetic, cheap materials that have become a staple of fast fashion. Well, at this year's New York Fashion Week, people are taking to the streets in protest. A group of naked, plastic mannequins have been stationed in Gansevoort Plaza, one of the epicenters of NYFW events — just a few blocks away from the Milk Made runways and the exclusive after show parties at The Standard, and are carrying protest signs to make their “voices” heard.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in