Online Retailer Uses Activism As Currency, Rather Than Money
At Aplomb, crowd-sourced content gets made into visual designs by up-and-coming artists, and then becomes clothing.
Indie online clothing retailer Aplomb revamped their business model to eliminate cash exchange, and instead promote the exchange of ideas.
Creative individuals write articles about things they want to advocate for and post their written content (from articles to music lyrics) to Aplomb’s community website. Topics range across a wide variety – from gun control to LGBT rights. People read the content and vote on the cause. Site members gain points for contributing ideas and voting on others’ ideas. The causes that get the most votes get turned into visual representations by up and coming artists that are printed on Aplomb’s clothing. Site visitors use points (not money) to buy the clothing, so they can literally wear their support of the cause. The people who participate on Aplomb’s website are called “The Creative Conspiracy.”