Fashion exclusives, concerts and a catwalk show all on offer at the this innovative retail outlet.

It's New York Fashion Week again and this time around forward-thinking retailer Opening Ceremony has launched a mega pop-up shop with surprises in store. The SuperPier at Hudson River Park will feature a week's worth of shopping and events, selected by OC and sponsored by Motorola. All 19,000 square feet of the repurposed industrial pier will showcase the latest and greatest, from the FW 2013 DKNY Exclusively for Opening Ceremony collaboration and Rihanna for River Island collection, to specialty food vendors such as cronut maker Dominique Ansel Bakery, Coca-Cola designer drink-wear and bike vendor NKBC. The pop-up shops are all housed in refitted shipping containers, which preview the style of the space well in advance of its official 2015 opening. The venue will also unveil the first-ever Opening Ceremony catwalk show, centered around their men's and women's lines for SS 2014. Certain evenings will also feature the OC-hosted “Sunset Takeover,” a musical series pairing rising designers with up-and-coming music movements.

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