Bakery CEO Goes Hungry For One Week To Generate Poverty Awareness

Bakery CEO Goes Hungry For One Week To Generate Poverty Awareness

CEO Ron Shaich is experiencing what it’s like to live life like many in poverty, spending $4.50 on food daily.

Daniela Walker
  • 23 september 2013

Panera CEO Ron Schaich has spent the week with his stomach rumbling. Instead of feasting, as you’d imagine a chief executive might, Schaich has budgeted a measly $4.50 a day to feed himself. This is the amount that low-income families receive from the governmental Supplemental Nutrition Assistance Program (SNAP). Schaich wanted to experience what it is like to live on food stamps to bring awareness about the hunger issues in America.

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