Brazilian beer brand Polar created the Cell Phone Nullifier to get people to stop using their devices during social gatherings.

Nobody goes out without their mobile phones or gadgets anymore so it’s not a surprise to see people using their devices while having beers with friends. Sometimes it’s not such a bad thing, but sometimes nothing takes the fun out of being with friends than having those friends glued to their cell phones the whole time you’re together.

Brazilian beer brand Polar decided to come up with a solution: the Cell Phone Nullifier (“Anulador Celular”). It’s basically a beer holder that cuts off any phone connection within a 1.5 meter radius.

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