Lighting sources are dynamically capturing and syncing with the real-time information around us to communicate location-specific information.

At a static level, light calls attention to the structures and spaces around us, relying on simple variations in hue and intensity to convey information we need to determine everything from mood to safe passage. But what if it were to become a more dynamic source of information? Could our lighting sources be programmed to somehow react to the abundance of real-time information circulating around us and in itself become a vessel of information?

In a trend we are calling Speed of Light, PSFK Labs has seen innovators exploring light as a means of transferring and communicating information. Whether by beaming hyper-relevant data and information to phones in a retail environment, or converting real-time data streams into intuitive and engaging visual information for public display, these lighting solutions help inject relevant information into a person’s surroundings, providing an additional layer of context. “I think we need to start thinking about data arts and data visualization. Through lighting and projection, you have this ability to react and be dynamic,” explains Brett Renfer, Senior Technologist at Rockwell Group during our conversation.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in