Square Wine Bottles Free Up Storage Shelf Space [Pics]
Stranger & Stranger gives the California Square wine an update through a space-saving packaging design.
Truett-Hurst’s California Square wine gets a new bottle design in the form of a square bottle that not only helps wine lovers save on shelf space, but also helps reduce the amount of outer packaging required for the wine.
Designed by Kevin Shaw of branding and packaging design company Stranger & Stranger, the square bottle design features vintage graphics, embossing, and comes in three main accent colors–blue, burgundy, and gold.
The new square design also saves up on cardboard boxes, which in turn can help save on shipping and storage.