The Ads Worth Spreading Initiative pairs TED speakers and advertising professionals in a competition and report.

The most innovative advertising oftentimes offers a unique, framed response to culture. By doing so, it provides a given brand with a social mirror, helping it communicate to the relevant constituents in a thoughtful manner. We all know this; what we don't know is: what exactly compels us to share an ad? As more branding professionals attempt to provide an answer to this question, TED has partnered up with media analytics firm Ace Metrix and paired up TED speakers with ad professionals to identify and evaluate the best the industry has to offer.

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