Toast Perfume Challenges Fashion World’s Love Of Carb-Free Diets

Toast Perfume Challenges Fashion World’s Love Of Carb-Free Diets

Federation of Bakers introduces a limited edition scent to send an important public message regarding the nutritional value of bread.

Serena Chu
  • 30 september 2013

The Federation of Bakers is making a bold statement by introducing their own line of eau de parfum, featuring a limited edition scent. The toast scented fragrance was created to remind women what breakfast is like, considering so many of them choose to skip the most important meal of the day. Introduced during London Fashion Week to challenge bread-free diets, Eau de Toast was a way to highlight the dietary inefficiency plaguing society. Currently, the scent is sold out.


After receiving an overwhelming response, the Federation of Bakers encouraged people to recreate the scent at home, with a few pieces of lightly toasted bread. The Federation also wanted to remind the public that bread is an excellent source of protein, fibre, calcium, iron, copper, zinc, and manganese. With approximately 80 calories per slice, bread can account for (at least) 10% of the daily adult intake of nutrients.

Eau de Toast 

+fashion / apparel
+london fashion week

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