Twitter-Directed Short Film Crowdsources Fans’ Vine Clips
Airbnb movie project aims to combine old and new forms of filmmaking.
Airbnb is looking to make the most of Vine with an ambitious project called Hollywood and Vines, a short film that consists entirely of six-second clips submitted on Twitter.
Starting on August 22nd, different sets of instructions were released between the hours of 8am and 5pm until August 27th. There was a 48 hour window for submissions for each set of instructions, and they were judged based on several weighted criteria: Originality & Creativity (40%), Compliance with Instructions (40%) and Video Quality & Clarity (20%).